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The Team in Your Corner
Your vision deserves a strategy behind it.
Your brand carries your story, shapes your impact, and leaves a legacy. At Be the Message, we blend strategy with creativity to craft digital experiences that resonate deeply and stand the test of time.
Founder & Lead Strategist
Johnna
With over a decade of experience in brand strategy, marketing, and digital storytelling, Johnna is the visionary behind Be the Message. She has built her career helping businesses uncover what makes them unique, define a clear and authentic voice, and create brands that leave a lasting impression. Her approach goes beyond beautiful visuals—it's about developing intentional strategies that connect with the right audience, communicate a meaningful message, and support long-term growth. From ambitious startups to established multimillion-dollar companies, Johnna has guided brands through every stage of their journey, combining strategy, creativity, and insight to bring each client's vision to life.
At Be the Message, Johnna believes every business has a story worth telling. She takes the time to understand the heart behind each brand, ensuring every design, website, and marketing decision is rooted in purpose and aligned with long-term goals. By blending thoughtful strategy with compelling storytelling, she helps businesses build brands that inspire trust, foster meaningful connections, and create a lasting impact—empowering clients to confidently share their message with the world.
Strategy
Authenticity
SAY LESS. BE MORE.
Innovation
Collaboration
Excellence
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Managing Partner and Head of Growth
Dimitri
With a background in engineering, project leadership, and business operations, Dimitri brings a strategic, systems-driven approach to growth at Be the Message. Throughout his career, he has led complex initiatives, managed multimillion-dollar budgets, and overseen large-scale projects where precision, execution, and leadership were essential to success. His ability to combine analytical thinking with forward-looking strategy allows him to help businesses navigate growth with confidence while building a strong foundation for long-term success.
As Managing Partner and Head of Growth, Dimitri is focused on helping businesses scale with clarity, purpose, and sustainable systems. He is passionate about streamlining operations, identifying opportunities for growth, and creating the structure that allows brands to thrive. By aligning strategy with execution, Dimitri ensures every business has the tools, processes, and direction needed to grow efficiently, adapt with confidence, and achieve lasting success.
Jada is the go-to creative mind ensuring every brand Be the Message touches is visually and strategically aligned. As a brand coordinator, she brings an eye for detail, a pulse on trends, and a knack for turning concepts into captivating digital experiences. With a background in social media and web design, she makes every project seamless and impactful.
Brand Coordinator
Jada is the creative force behind bringing each brand’s vision to life at Be the Message. As Brand Coordinator, she ensures every project is thoughtfully executed, visually cohesive, and strategically aligned from start to finish. With a strong background in social media, branding, and web design, she combines creativity with purpose to create digital experiences that not only look great but also connect with the right audience. Her attention to detail and passion for storytelling help transform ideas into polished, impactful brands.
From developing engaging content to designing websites and refining brand identities, Jada works closely with clients to ensure every touchpoint reflects their vision and goals. She believes that great design is more than aesthetics—it's about creating meaningful experiences that build trust, inspire connection, and leave a lasting impression. By blending creativity with strategy, she helps businesses show up with confidence and communicate their message with clarity.
Jada
Founder & Lead Strategist
JohnnaWilks
With over a decade in brand strategy and digital storytelling, Johnna is the powerhouse behind Be the Message. She’s built a career helping businesses define their voice, own their space, and amplify their message with precision and impact. From startups to multimillion-dollar brands, her expertise transforms ideas into unforgettable brands that thrive in the digital world.
@johnnanichelle
Founder & Lead Strategist
JohnnaWilks
With over a decade in brand strategy and digital storytelling, Johnna is the powerhouse behind Be the Message. She’s built a career helping businesses define their voice, own their space, and amplify their message with precision and impact.
From startups to multimillion-dollar brands, her expertise transforms ideas into unforgettable brands that thrive in the digital world.
Meet the Team
Brand Coordinator
Jada Arie
Jada is the go-to creative mind ensuring every brand Be the Message touches is visually and strategically aligned. As a brand coordinator, she brings an eye for detail, a pulse on trends, and a knack for turning concepts into captivating digital experiences. With a background in social media and web design, she makes every project seamless and impactful.
