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Founder & Lead Strategist
JohnnaWilks
With over a decade in brand strategy and digital storytelling, Johnna is the powerhouse behind Be the Message. She’s built a career helping businesses define their voice, own their space, and amplify their message with precision and impact. From startups to multimillion-dollar brands, her expertise transforms ideas into unforgettable brands that thrive in the digital world.
@johnnanichelle
Founder & Lead Strategist
JohnnaWilks
With over a decade in brand strategy and digital storytelling, Johnna is the powerhouse behind Be the Message. She’s built a career helping businesses define their voice, own their space, and amplify their message with precision and impact.
From startups to multimillion-dollar brands, her expertise transforms ideas into unforgettable brands that thrive in the digital world.
Meet the Team
With over a decade in brand strategy and digital storytelling, Johnna is the powerhouse behind Be the Message. She’s built a career helping businesses define their voice, own their space, and amplify their message with precision and impact. From startups to multimillion-dollar brands, her expertise transforms ideas into unforgettable brands that thrive in the digital world.
Johnna Wilks
Founder & Lead Strategist
Brand Coordinator
Jada Arie
Jada is the go-to creative mind ensuring every brand Be the Message touches is visually and strategically aligned. As a brand coordinator, she brings an eye for detail, a pulse on trends, and a knack for turning concepts into captivating digital experiences. With a background in social media and web design, she makes every project seamless and impactful.
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Managing Partner and Head of Growth
Dimitri
With a background in engineering, project leadership, and business operations, Dimitri brings a strategic, systems-driven approach to growth at Be the Message. Throughout his career, he has led complex initiatives, managed multimillion-dollar budgets, and overseen large-scale projects where precision, execution, and leadership were essential to success.
As Managing Partner and Head of Growth, Dimitri focuses on helping businesses scale with clarity and purpose. His passion lies in building strong systems, identifying opportunities for growth, and ensuring that great brands have the infrastructure needed to thrive.
Brand Coordinator
Jada Arie
Jada is the go-to creative mind ensuring every brand Be the Message touches is visually and strategically aligned. As a brand coordinator, she brings an eye for detail, a pulse on trends, and a knack for turning concepts into captivating digital experiences. With a background in social media and web design, she makes every project seamless and impactful.
Our Core Values
Authenticity
Strategy
Innovation
Excellence
Collaboration
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